Wowdy is the exclamation of surprise and delight when something clicks into place.

I named my studio like this to reflect the exact moment when my clients recognize themselves in the brand.

Which, by the way, is the exact same feeling their clients have when they connect emotionally with the brand experience.

I'm looking to build my brand

Branding makes you easier to trust and choose ///

When I create a wowdy brand, I optimize for memorability, like the first time you saw the ocean.

I believe that our emotional memory is what keeps us coming back to places because they mean something to us.

Hello there. I’m Alejandra Silva ///

I spent the first two decades of my life wanting to see the world, fall in love, and visit as many islands as possible while I was still young and pretty.

Didn't substantially check those boxes until my 30's: starting out in Rio de Janeiro and making it to places as eclectic and beautiful as New York, Rome Hawaii, Chichén Itzá… and the list keeps growing every year.

Before that, I was a university professor in literature and graphic design for 13 years until two things became really clear:

[one] The career path I’d taken didn’t make me happy.

[two] I kept wanting to see the world soo bad.

Now I use my analytical and creative skills to craft memorable brands.

Most of my inspiration comes from travelling with my husband. The places we visit are give body and soul to my memorable, human-made, brand identities.

Explore working together ///

Looking to build your brand? Complete the contact form and let's explore what you need

This is near where my grandparents used to live—right where the Andes start getting really high. Gotta tell you, nostalgia is a thing.