Wowdy is the exclamation of surprise and delight when something clicks into place.

I named my studio like this to reflect the exact moment when my clients recognize themselves in the brand.

Which, by the way, is the exact same feeling their clients have when they connect emotionally with the brand experience.

Branding makes you easier to trust and choose ///

When I create a wowdy brand, I optimize for memorability, like the first time you saw the ocean.

I believe that our emotional memory is what keeps us coming back to places because they mean something to us.

That same pull brings your best customers back if your brand is memorable. When they have an emotional reason to choose you, you don’t need to compete on price or lose sleep to the big names’ game.

Hello there. I’m Alejandra Silva ///

I spent the first two decades of my life wanting to see the world, fall in love, and visit as many islands as possible while I was still young and pretty.

Didn't substantially check those boxes until my 30's: Rio de Janeiro, New York, Palermo, Hawaii, Jerusalem, Seattle, Chichén Itzá, Puerto Rico, Bariloche… I keep adding 2-3 destinations a year to the list.

Before that, I was a university professor in literature and graphic design for 13 years until two things became really clear:

[one] The career path I’d taken didn’t make me happy.

[two] I kept wanting to see the world soo bad.

So I left academia for flexibility and freedom

Now I keep both the analytical and the creative mind active when supporting hospitality business owners in growing a recognizable brand.

Most of my inspiration comes from travelling with my husband around the globe. Our travelling is a source of memories that gives soul to my creative process and helps my clients stand out with a unique blend of human-made brand identity.

Explore working together ///

Considering branding? Complete the contact form and let's explore what you need

This is near where my grandparents used to live—right where the Andes start getting really high. Gotta tell you, nostalgia is a thing.